November 19, 2005
ad biz

There were about 2 dozen people filming an ad, for Danone yoghurt I think, in my building this week. They spent all Thursday setting up and all day (until well after dark) Friday filming. There were half a dozen equipment trucks, portable toilets, and a catering tent. The tenants must have moved out for a couple of days, because the crew repainted the apartment and it looked like they replaced all the furniture and redecorated.

All this for a 30 second TV spot. The advertising and TV/film industry's opulence is just incredible.

Posted by tim at November 19, 2005 01:30 PM
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