March 15, 2006
Target Profile

i have spent the last 3 days sequestered in a data room. in a merger & acquisition situation, often one party will hire consultants to perform a due diligence exercise on the other. that involves the consultant (i.e. me) spending hours in a room full of boxes full of documents that often don't have anything interesting in them. however, sometimes you can follow enough of a paper trail so that a story starts to form about a company.

yesterday, i found the target customer for a mobile operator in south asia.

Middle-old age (50+)
Formal dressing but old fashioned

Personality attributes
Not confident
Cool temperament
Not very pleasant personality
Peple do not like to meet him
Works at some small shop / clerical job
Drives suzuki FX
Lives in city slums

if you happen to subscribe to this mobile operator ... do you just assume that you are the anomoly?

Posted by nicki at March 15, 2006 09:18 PM

The real worry is that they are right, and you are wrong. In spite of what you think is your confidence, hotheadedness and pleasant personality, somewhere underneath you are actually this same Suzuki FX driving slum-dweller.

Or worse, it is a prophecy. You will one day become this man.

Posted by: Eb on March 16, 2006 09:07 AM
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